IWC - A day at Salone Del Mobile with Christian Knoop

The Milan Design Week has transformed the original Salone del Mobile from a furniture design fair into the leading fair of design and creativity. More and more brands, artists, design schools, and individual creatives use the platform for display and exchange. Over the recent years, brands from other industries such as electronics, fashion, automotive, and luxury have recognized the potential and influential target audience of this fair, utilizing the opportunities to present their latest concepts and visions. Discover how IWC's Chief Design Officer Christian Knoop finds inspiration at Milano Design Week. Discover our collection here: App: