Imagined in Boston. Created in Schaffhausen.

On the banks of the Rhine, the then 27-year-old watchmaker and engineer Florentine Ariosto Jones realized his bold vision of an industrialized, centralized watch production – powered directly by the current from the Rhine river. 156 years later we opened a boutique in the home town of our founder. Black oak floors, large windows and spacious glass displays create a sense of openness and invite visitors to immerse themselves in the fascinating universe of IWC. The interior is inspired by the concrete formwork structures of industrial buildings. 📍Visit us at 2 Newbury Street, 02116 Boston, Massachusetts, USA. Discover our collection here: