Unveiling the Ceralume® technology in a concept watch - the first fully luminous ceramic watch.
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Official IWC Schaffhausen playlist «IWC SCHAFFHAUSEN: EXPLORE OUR TIMEPIECES.» on YouTube.
Based on a highly engineered and patent-pending process, the technology enables us to produce fully luminous ceramic watch cases for the first time. This is achieved by homogenously mixing ceramic powders with high-grade Super-LumiNova® pigments, a luminous material that acts like a battery for storing light energy. In dark chamber tests, a fully luminous concept watch manufactured using the Ceralume® technology has emitted a bright blueish light for more than 24 hours. Conventional white ceramic is made by mixing zirconium oxide with other metallic oxides.
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About IWC Schaffhausen
This video was published on 2024-05-27 on the official IWC Schaffhausen YouTube channel and belongs to the playlist “IWC SCHAFFHAUSEN: EXPLORE OUR TIMEPIECES.”. IWC Schaffhausen was founded in 1868 by Florentine Ariosto Jones and is based in Schaffhausen. Today it belongs to Richemont. Among the brand's well-known lines are IWC Aquatimer, IWC Portugieser and IWC Portofino.
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