Crafting "IWC Portugieser: A Tribute to Eternity" - Hans Zimmer

A little while ago, IWC and Friend of the Brand, Hans Zimmer, found themselves contemplating time and the concept of eternity. What does eternity feel like? What does time sound like? They pondered how to musically capture the cold morning dew, the low-hanging sun in the late afternoon, and the final glint of sunlight before the sky turns black and stars emerge. To answer these questions, the star composer set to work. The result is presented as part of this year’s IWC Portugieser campaign. There are so many parallels between crafting a watch and composing or playing music. I think the main parallel, of course, is time.