IWC x Preface - The Colors of Top Gun in Hong Kong.

IWC Schaffhausen joins forces with global tech-educator Preface bringing two pop-up spaces to Causeway Bay and Central. Transformed into IWC’s “The Colors of Top Gun,” these innovative spaces feature AR technology and an exclusive sneak-peek into IWC’s virtual 3D environment in the metaverse. In addition, visitors can obtain a collectible Hong Kong token offering utilities and special access to the brand’s activities. In both pop-up locations, IWC has created monochromatic worlds representing the “Colors of TOP GUN,” enabling visitors to immerse into these worlds actively.